For beginners, there are a lot of tools and tips available online to ensure reputation management success. The problem is that some fail to use them or simply give up along the way when they realize there is more work involved than they initially thought. You can succeed in the crowded electronic world of the Internet by simply realizing there are basics that are the foundation to achieving your goals, and you won’t get far without them.

Online Reputation Management Tools & Services

Reputation Management ToolsBelow we will inform you of what you should do and lead you in the right direction with little in the way of failure in the start up stage.  While most reputation management is about getting your name out there, you’ll still have a zone of privacy you’ll want to protect online. Use the suggestions below for protecting privacy while getting the word out about your business. Below are some reputation management tools that will help you in your quest.

  1. Search engine optimization is the most important thing you can do, and it will constantly be a part of your business as you will always tweak your words and phrases for a better ranking, thus garnering more traffic. Google offers a free tool called AdWords that allows you to enter your keywords and see where they stand among searches and competitor use. You can then move your words around, tweak them with the suggestions offered and simply narrow it down to what will provide the most searches and the least amount of competition which is where your rank improves the most.
  2. Quality content is without a doubt do or die when it comes to your site and search engines. If you simply slam keywords over and over in the content, the engines will drop you eventually and anyone that comes across the page will simply leave. Make sure the topics match your products or services, inform the consumer how it will change their life and make them want to buy or sign up.
  3. Social networking is simply a great way to reach as many customers as you can. You have access to followers of followers and can use contests to gain more where they win something in a raffle if they sign up; just make sure you deliver the prize to someone. You can stay active and generate personable relationships with customers by simply inter mingling with them through replies and comments while slipping in your links every so often.
  4. Paid advertising versus free is tricky. If you pay high dollar for search engine placed ads, you will get traffic but it’s costly. If you go with offering people an affiliate deal, banner swaps or something similar, you will generate traffic, not as much as paid, but it will not break you financially.
  5. Newsletters are simply a great way to distribute interesting content to your consumers and have another means to promote or sell your products and services. It’s a great way to build a list of interested parties and receive feedback as to changes you make. People love to read on their down time and this is simply a fantastic tool.
  6. Again, people like to read and blogs are a great tool. This is where you build your reputation as an expert in your field and build that trust factor that leads to a loyal consumer base due to the quality content you post. Keep it in the realm of your knowledge and it will pay off for the time spent.
  7. If you’re a big online user of Facebook and Twitter for personal contacts, updates and news, you might not want to use these reputation management tools as part of your reputation management until you’ve established the value of having a business site by creating a blog or trying your hand at email marketing. Though you’ll be able to create separate accounts for your business, both the time involved in maintaining social media and the newness of changing how you use business tools for social communication can be drawbacks to entering the world of reputation management tools.

  8. Organize your business blog as much as you can in terms of what its purpose is, what you want to communicate and how you’ll manage content. While writing might not be difficult for you, your writing style will differ based on what you identify as the purpose of your blog.

  9. Don’t discuss your family and friends without their permission on any of your business marketing material including photos. While you may assume your mom will get a kick out of having her name mentioned, she might not. Let people know if you’re using any identifying information about them on your blog.

  10. If you want to use a customer’s story or information on your blog, you’ll want to do more than ask and actually get their permission in writing. You can generate your own legal release form or use one available as a template being careful for what use you’re getting authorization to use the customer information. Not everyone wants to see their picture or name in print.

  11. You’re better off describing your industry rather than supplying your business name if it comes up in your blog. If your name is part of your business name, obviously it will be more difficult to separate you from your business.

  12. While your personal blog can give your views on anything from politics to movies, it’s wise to remain as neutral as you can on your business blog. You can pursue neutrality by reviewing anything you write and determining whether it’s your opinion or whether you’re simply providing information.

These reputation management tools suggestions are the basics to a successful reputation management endeavor. You can build upon these or focus on one more than the other, but for success, they are your foundation and all are important to making your business one that generates a profitable future and not one filled with disappointment. Maintaining your privacy is important even when your goal is to get your business name out through reputation management. Use the suggestions above for beginning to formulate a privacy plan when you’ve got a personal and business presence online.