Consumers have a need for ease of use when it comes to an e-commerce site and yours is no different. We all like to have amazing pages that lure people in and make them want to purchase items but that kind of visual is not necessary on the purchase page itself. Think back to a time you ordered something online. There is more than likely a time that an annoying page and layout made you walk away and look elsewhere. It has to be simple for consumers to just purchase their item and go. Slow loading pages and a ton of useless content will affect sales and obviously your business.

Online Reputation ManagementFlash intros were a web designers dream as it made them look as great as the site. The problem is that most people do not have the patience to wait for them to load, buttons to appear for navigation and quite frankly more people are using portable devices like smartphones and tablets now where only specific newer o/s’s and devices can access flash leaving them in the dark. You reduce the odds of sales by using flash intro in this generation and your site doesn’t need it if the content is creative and of high quality to drive interest to sales.

All of your pages need to load quickly for the reasons stated above. The pages need to load quickly as most people are on smaller devices where a data [plan may be delivering the bits. This means it can be extremely slow and they will again, move on to someone else. We all want to present our sites in the best way imaginable but it isn’t about us when you are in sales, it is about the consumer and allowing them to move to a purchase quickly before they can change their mind. Your content has them interested and outside of an up-sell or two, they need to be on the payment page quickly and submitting their order as fast as the pages can load.

Make sure that the links on your sites are not broken. They need to always be maintained to ensure the consumer can click through and the search engines can connect through them. Otherwise your ranking could drop and that leads to a whole new set of issues beyond building a site that is easy for consumers to navigate through. It’s a SEO issue and that could spell the death of your business.

Always allow a contact tab or direct contact information on each page. At the very least stick it at the bottom of the page. It makes consumers feel better about your site and allows you to collect feedback from consumers about potential issues on their end easily when it is right there for them to use.

Following these suggestions will allow your website to excel with it’s e-commerce role. It is about the consumer and not your tastes. Use the basics and tweak it with your vision and creativity, but the consumer needs to get where you want them to go fast and following these suggestions will ensure it.

Online Reputation Management Mistakes to Avoid

Using the Internet to promote your brand is an excellent way of boosting your sales or developing a strong relation with your audience. Keep reading to learn more about the common online reputation management mistakes you need to avoid.

  1. You should not launch your online reputation management campaign without learning more about your target audience. Define your typical customers and find out what these people do online. Use surveys to get a better idea of how your customers shop online, which sites they visit and how they communicate with their friends online. You also need to stay up to date with new trends since the habits and preferences of your customers might change over time.
  2. You should not expect people to find your website by themselves. Share your content as much as possible, for instance by sharing your articles on article directories or posting links to your content on different message boards. Develop a strong search engine optimization campaign by placing keywords on your pages, organizing your website smartly and sharing back-links to your different pages. Learn more about search engine optimization so you can develop a comprehensive campaign.
  3. Do not forget that the main goal of your campaign is to sell more products. You need to stay focused on drawing attention to your products, for instance by sharing information about your newest products and promotional offers. Not all your updates should look like ads, but you can easily mention your products in your weekly articles. You could for instance mention a product as one of the solutions to the issue you are writing about.
  4. Do not make your online reputation management campaign seem too impersonal. It is important to connect with your audience, write about topics they care about and give customers a chance to interact with you. You should write a short biography on your website and encourage people to contact you if they have questions or comments. Give customers several ways of contacting you, including emails, social media or even a message board. Organize contests to encourage customers to share their own content with you or create an online community for your customers.
  5. You should not develop your online reputation management campaign without setting some detailed goals. If you are not sure how your audience will react to this campaign, launch it on a trial basis and keep track of your results to assess how interested your customers are. Once you know more about your target audience and what your customers do online, focus on strategies adapted to your target audience. Set some goals once a month or even once a week, for instance by planning on increasing your sales by a certain percentage or trying to reach out to a larger number of potential customers. Monitor your results closely and make changes to your strategies if you do not get good results.

Avoiding these mistakes should allow you to develop an efficient online reputation management campaign. Do more research on the different strategies you can use to reach out to your audience before launching your campaign.

Online Reputation Management: Market Your Brand

The Internet might be a “World Wide Web”, but competition for online real estate is becoming more intense with every day. New businesses are constantly popping up and learning to compete with the older, more experienced industry giants. This is the job of the Internet marketer and they must be able to compete in such a high-octane environment if they hope to succeed. Even when your competitors have already been in the game for years, you can still step up and take the lead with the help of the tips provided below.

Any decent marketing professional will tell you that an online reputation management campaign starts with a website and a good website starts with a goal. Your website needs to serve some function; it shouldn’t be thrown together and published online just because it’s considered “Reputation Management”. Each and every successful website that you see online is put there to serve a purpose, whether it is to drive more and more business through your brand or to branch out and reach a new group of audience members. Of course, a system of goals is of no use if you don’t have some method for measuring their progress and success.

Constantly evaluate the content that you host on your website and adjust if needed. Your content is what the website has to say and its primary method for communicating with the customer. When people encounter your content, will they learn something new about your business or product? Will they find some helpful advice relevant to your niche? Consider what your audience really needs within the confines of your niche and work to supply that demand with your webpages.

Continually publish new content on a constant, known schedule. Will they be greeted with the same content as they wre several weeks ago? Just as it is important to provide meaningful content, it’s also important that you regularly update the webpage to include newer, up-to-date information. Once the readers learn that you are providing what they want, they’ll be ready to return on a regular basis for fresh updates.

Learn the various tags and mark-up language associated with HTML, even if you aren’t managing the website’s design. The <title> tag is a perfect example where you need to step in and make sure marketing-friendly language is used. When you look to the top of your browser upon visiting a webpage, there is a small description and in that description there should be a relevant keyword. If you don’t take the time to carefully select this tag, then you are missing out on a valuable marketing opportunity.

Every business needs a logo and this is especially true when a business makes the venture into the online marketplace. Small icons, banners, graphics may often be the best form of advertisement in a certain environment. When you have an easily-identifiable logo for your brand, you can encourage its use with confidence that it will be trailed back to your company. Plaster this logo anywhere you see your company’s name and the link will establish itself over time.